Focus Like A Laser
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Who is Mike Crow?
Mike Crow is a Marketing and Business Expert who has built and managed multiple 7-figure businesses, including two 7-figure inspection firms.
For the past 15 years, he's coached thousands of other inspection business owners and has personally helped 100+ companies grow to $1,000,000+ in annual revenue. He has also helped multiple single-inspector operations earn 6-figure annual revenues (some surpassing $300,000).
Mike can teach any entrepreneur how to systematize and market their business to achieve their personal and professional goals.
Transcript
Hi, this is Mike Crow and I run a home inspection business.
Speaker:In fact, I've run a couple of home inspection businesses.
Speaker:You true joy for me though, has been helping literally thousands of
Speaker:home inspectors build really solid home inspection business as well.
Speaker:We can help a single man operation be able to do over $300,000 a year.
Speaker:Maybe all the way up to $400,000 a year as a single inspector.
Speaker:Even better for me is the 80 plus companies that we have helped
Speaker:be able to build million dollar home inspection businesses.
Speaker:I would like to help you be able to do the same thing.
Speaker:when you focus like a laser, you will out-market, you will outsell.
Speaker:You will out manage your competition at every turn because
Speaker:you are staying ahead of them.
Speaker:Your competition.
Speaker:Most of them will have one, maybe two sales approaches.
Speaker:You're going to have 10 different sales approaches.
Speaker:One of the master salesmen that I studied, one time said that people
Speaker:on average have seven reasons.
Speaker:They don't use you and you need to have 15 reasons why they should use you.
Speaker:You've got to have more approaches.
Speaker:You will have answers and you'll have perfect followup letters.
Speaker:Do you have something that goes out after you, after you book an inspection
Speaker:that makes sure that they stick?
Speaker:Do you have something that goes out after you talked to them, but for
Speaker:some reason they don't book our top people do, and they're all there for
Speaker:you to be able to put into place.
Speaker:You're going to have a team that understands all of this.
Speaker:And then you, your business can literally operate without you, Michelle,
Speaker:can you stand up for just a second?
Speaker:I just want to make sure everybody sees you again when
Speaker:you first started with us, okay.
Speaker:You know, you basically had to answer the phone.
Speaker:And then Michelle, one of the things she said was, nobody can
Speaker:answer the phone better than me.
Speaker:And then eventually we talked her into letting some other
Speaker:people answer the phone.
Speaker:And then eventually we talked to Robin to doing less inspections
Speaker:personally, because he's not an inspector, he's a business owner.
Speaker:All right.
Speaker:And you guys take more vacations now and you just do all kinds of cool things.
Speaker:Right?
Speaker:So you've got to focus on the right thing.
Speaker:You've got to focus with your people.
Speaker:You need to take one concept and focus on it.
Speaker:The most important thing I ask you to put on your calendar besides date night
Speaker:is focused time two hours every week.
Speaker:Do you know how many people will actually do that?
Speaker:5% in this room?
Speaker:25%.
Speaker:Do you have on your schedule right now?
Speaker:Two hours to focus on something.
Speaker:When you get back to build your business, I'm not asking, I'm
Speaker:trying to just make a point.
Speaker:If you don't, you want it there.
Speaker:And it needs to be there every single week, two hours to build a
Speaker:stackable, to build a system to change.
Speaker:Okay, Jonathan does this, by the way, with this inspector meetings, one of
Speaker:the things that Jonathan has just done an incredible job on is making sure
Speaker:that all of his inspectors, every two weeks come into the office for two hours
Speaker:worth of training starts at 6:00 AM.
Speaker:In the morning, one guy drives an hour and a half to get to the meeting
Speaker:and he never complains after leaving.
Speaker:He goes, man, I'm just so glad I show up here.
Speaker:I always learned something it's amazing.
Speaker:By the way we record those meetings, so you can either use it for your
Speaker:inspector meetings, or if you're a single man operation, it's like
Speaker:attending Jonathon's meeting Hank shank at his head up and guessing you bet.
Speaker:It's a cool thing.
Speaker:Isn't it?
Speaker:All right.
Speaker:Jonathan does a Wolf pack huddle and a Wolf wrap-up every single day, every
Speaker:single day, he calls our marketing people.
Speaker:What are you going to get done today at the end of the day?
Speaker:What did you get?
Speaker:Okay.
Speaker:You have to focus on time on your schedule and now you need to
Speaker:help other people focus as well.
Speaker:You have to help other people in your business that
Speaker:you're growing focus as well.
Speaker:Do you have a meeting with your inspectors every two weeks?
Speaker:I know it sounds simple, but most of you don't do it.
Speaker:Okay.
Speaker:You succeed with implementation.
Speaker:That's the real key to success.
Speaker:You're going to learn this week, how to make that happen.
Speaker:We're going to show you how you get stuff implemented.
Speaker:Okay?
Speaker:You want to play bigger.
Speaker:The biggest secret of success, the biggest secret to success is
Speaker:to help other people it's so, so simple and then drive by helping and
Speaker:giving your experience to others.
Speaker:So the question is, what level are you going to play at?
Speaker:This is the 95%.
Speaker:See the crowd down there.
Speaker:I'm going to tell you another secret.
Speaker:I've been playing with us.
Speaker:Wow.
Speaker:I like these shoes.
Speaker:All right.
Speaker:I've been playing with this some and I want to show you.
Speaker:I've updated this as my brain continues to improve on information, I found out
Speaker:something very interesting and a new, some of you've seen me do this already.
Speaker:There's the 1%, by the way, the 1% are not always rich.
Speaker:Sometimes they're rich and how they help people or how many, their legacy they
Speaker:left behind mother Teresa was not rich.
Speaker:Okay.
Speaker:Gandhi was not rich.
Speaker:And I want you to know something.
Speaker:They controlled riches by the time they were done, which is interesting.
Speaker:Then you've got the 4% here and then you've got the 95% here.
Speaker:This is what I call the cliff.
Speaker:This is where the 95% will push you to, and as you're falling off, they
Speaker:will say, oh, I'm so sorry, splat,
Speaker:man, that's a shame.
Speaker:You had a flat tire.
Speaker:So you ran.
Speaker:You ordered something, but it didn't come in because you didn't order.
Speaker:As soon enough, we have backups on top of backups here at the show.
Speaker:And I will tell you that moving into the building this year was a little
Speaker:rough because of the roast behind it.
Speaker:Yet.
Speaker:Somehow miraculously, we got it all done.
Speaker:All right.
Speaker:95%.
Speaker:You need to know when you go home and you heard Dan say it.
Speaker:When you go home, your seat on the plane might be taken by somebody else.
Speaker:Now Dan gave his up, but I have lost my seat sometime to other people.
Speaker:I was on one flight and I was half asleep and they came and got me
Speaker:and pulled me off the plane and told me I couldn't go on the plane.
Speaker:Now I didn't fight and get my teeth knocked out in the process.
Speaker:I got up and got off the plane.
Speaker:And then I told him that's okay.
Speaker:Tomorrow I speak to 300 people.
Speaker:I'll be glad to tell them how you handled this.
Speaker:I was on the first flight out in the morning.
Speaker:Okay.
Speaker:And I got there in time, but 95% of people that you're surrounded with
Speaker:will tell you it's okay to fail.
Speaker:They will hug you.
Speaker:They will cry with you.
Speaker:They will, they will shake your hand.
Speaker:They will tell you it's okay to fail.
Speaker:And I want you to know something.
Speaker:They're right.
Speaker:It's okay to fail.
Speaker:It's not okay to stay there.
Speaker:That's what they don't get.
Speaker:What do you mean you're getting back up and trying again, what
Speaker:you failed at that already.
Speaker:Once you failed at that already twice, you failed at that
Speaker:already three or four times.
Speaker:How many times are you going to have to do this before you
Speaker:realize this is just a bad idea?
Speaker:Successful people fail more than the 95%.
Speaker:I fail usually at something, every single.
Speaker:And the next day I'm thinking, how can I do that differently so
Speaker:that I get a different result.
Speaker:I don't want to do it the same.
Speaker:Right?
Speaker:Very simple.
Speaker:Launching the deeper 95%.
Speaker:See the obstacles, the 4%, see the objective, the 1% see how to help
Speaker:others achieve it, which is why I wanted you to see our coaches.
